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 Sony Says Destiny Is Getting The First-Party Treatment

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Haunter
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PostSubject: Sony Says Destiny Is Getting The First-Party Treatment   Wed Sep 10, 2014 8:56 am

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Bungie's latest spacefaring adventure has garnered a lot of attention, and players aren't the only ones who are taking notice. Sony and Microsoft have been squabbling over the Activision-published game, with Microsoft taking a shot at its competitor's exclusive deals via a bizarre UK ad for a fake cologne. In a new interview, a Sony executive is emphasizing Destiny's importance to the PlayStation brand, saying that it's being treated like a first-party game within the company's walls.

"We're treating it, for all intents and purposes internally, as if it's a first-party release," Sony UK managing director Fergal Gara told Eurogamer. "We're wrapping our arms around it on all levels of the organisation. It's a special project and an important project, and it has the power to launch Christmas. It's hugely important."
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